Below we see the organic (free) Google search results for Cape Town Luxury Villas.com, in three categories, Cape Town + Luxury Villas, Cape Town + Villas & Cape Town + Holiday Villas.
In 14 days, CTLV has risen to No1 in its specialist “luxury” category and now has 9 Top 3 placements and is on the first page of Google for all the keywords below.
The effect of this in terms of traffic has been fantastic, with free Google organic search bringing in more than double the quality traffic than was previously achieved.
We are currently working on organic search for the key phase “Villas + Cape Bay” but Google is currently stuck on an old product page we created, this may fix itself, if not, the creation of the XML Sitemap, scheduled for development in March will solve this problem and in general increase the position of all entries.
On Saturday February 8th, CTLV launched its “Camps Bay” Google Adwords Campaign, utilizing the advice and suggestions from Tim Lingwood & Andrew Brownlie from Google Adwords, alongside a few CTLV adjustments the campaign is a complete success. CTLV is now advertised in No1 position across the 40 different “Camps Bay” adverts. These are currently displayed to Western Europe and The USA, with an average click trough of 15% rising to 33% for "Villas in Camps Bay" and "Luxury Villas in Camps Bay." (A 33% click through means that one in three people who look for "Villas in Camps Bay" on Google arrive at www.Cape-Town-Luxury-Villas.com)
Below we see how the add looks, this is what 66% of clients who search the internet for Villas in Camps Bay will see first.
In week one, from the 9th to the 15 of Feb, these adverts generated 45 visitors, at a cost of $81.55. One of the enquiry gained carries a profit value of $9,000 in converted, this enquiry is ongoing, in general an organized team would expect a 30% enquiry vs. closure rate. In terms of plotting ROI (Return on Investment) the reward from the AdWords spend is just short of a 4000% ROI.
Over the next few weeks we will re-creating the current “Cape Town Villas” and “Luxury Cape Town Villas” AdWords campaigns using the same method, alongside creating a dedicated “Cape Town Holiday Villas” AdWords campaign and others. Once active, CTLV will be the most exposed villas company in Google Adwords for Cape Town and Camps Bay Villas.
Currently, with CTLV’s Google free search positions, combined with the current Adwords positions, considering Google has 67% of all search engine traffic (Bing = 18%, Yahoo = 13%). It is legitimate to say, www.Cape-Town-Luxury-Villas.com is now in equal first position for overall Google Search exposure for key phases that include: "Villas" +"Cape Town" or "Camps Bay."
The company in joint equal first position for overall Google Search exposure is www.CapeVillas.com CTLV's parent website, member of the Villa Secrets Network.
Collectively www.Cape-Town-Luxury-Villas.com and www.CapeVillas.com are significantly ahead of any other company or network. Below we see the collective dominance from CTLV and Cape Villas for the keyword "Cape Town Luxury Villas" collectively taking 5 of the top 7 placements. (Note positions 3 and 4 have now swapped as CTLV has taken the No1 spot in organic search)
Google Remarketing is when a client comes to the Cape Town Luxury Villas website and interacts; after which a cookie to be placed on the clients browser for about a month. This cookie then triggers graphic or Flash adverts on Goggles Display network, so adverts appear on websites from giants like Facebook and Skype to small niche websites.
We started with a small bid and some quickly made ads and within a week CTLV has received 20 come backs, from which about half the clients re engaged there villa search.
Currently the adverts we created are very basic, these will be greatly improved and the bid will rise over the following weeks. Watch this space, this area could turn out to be a key part of turning visitors in to clients.
The business plans for S-World and Villa Secrets first started development in Summer of 2000, and as technology has adapted so the business plans have caught up. For more than five years now, work has focused on creating a website framework that could be repeated, time and time again. For the last year, the focus has pointed specifically on this framework being created in such a way, as to be seen as legitimate by Google Adwords and Google Search alike.
Earlier this month, Google penalized travel giant Expedia for a variety of illegal practices, the same day Expedia's search visibility across Google dropped about 20% and their stock price tumbled. Expedia, were hit by a Google with a ban, via its new anti link hack programme Penguin. As the murky world of link popularity seemed so corrupt, from the first line of code written, the idea behind the CTLV was solely focused on making the website in a way that was so clean, we could set Google Tracking codes across all public pages, inform Google of our presence and on occasion ask: "Is there is anything we are doing wrong?"
CTLV does not employ any link strategy's, other then the long term goals of creating the Villa Secrets and other networks with interlinking hierarchy. However when researching the "Add Words Search Advertising Policies," a legality called “Double Serving” entered an area that may be questioned, if not addressed first. Double Serving says the same website or company cannot advertise twice under the same keyword, and for this reason we created this web page Villa Secrets Network. Which shows that all current and future evolutions of CTLV, are to be owned by competing companies with their own unique products.
Since early 2014, we have been in communication with Google Adwords about the CTLV site and the strategy, we had verbally discussed the legalities as outlined above in terms of “Double Serving” and as presented by phone, they did not see any problems.
However much can be lost in translation via phone, so in continuance by e-mail, on Wednesday 12th February, the following question was posed to Google Adwords Tim Lingwood (Campaign Specialist) & Andrew Brownlie (Online Specialist).
“Is there anything written on Villa Secrets Network that is in any way an infringement to AdWords rules?”
Tim's Lingwood responded with:
"At fist look I don't see any issues with the website, but I'm not an expert in the policies, so I would advise a look over a policy centre first."
Google Analytics is a powerful tool from Google,
Below we see Google Analytics reporting the amount of visitors www.Cape-Town-Luxury-Villas.com receives each day. Starting on the 14th Jan 2014, with about 18 visitors a day, ending 13th Feb 2014 with an increase to 40 visitors a day.
When we factor in, of the 18 visitors per day CTLV started with, about 10 visitors were associated with Cape Town Luxury Villas.com, at the beginning of the graph, CTLV only had about 8 client visitors each day.
Due to the increase, first in organic (free) search traffic, then the "Camps Bay" Google Adwords campaign, we see CTLV had had a 350% rise in potential clients over the month.
Next we breakdown the visitor stats and see Cape Town Luxury Villas.com achieved 583 visits, of which 360 were unique (from different people). In total 6,906 page views were seen, an average of 11.85 per visitor. The average visitor spent over an hour on the website.
Of the above visits, 251 came from the UK, with Germany in second place. India is a false result due to website development. After India, we have South Africa followed by the USA, Switzerland, France, Austria and the United Arab Emirates.
In "Visitor Source," we see which web medium visitors used to arrive at CTLV.
Of the 583 visitors, about half came from Google’s Organic (free) Search, this is followed 158 visitors from Paid Search (Google AdWords.)
Direct is when someone types in the name of the site directly, or for instance, someone clicks on a link sent to them via e-mail.
Referral, is clients from links on other websites, for instance four visitors came from www.CapeVillas.com.
Display, is the Readvertising to existing Adwords clients on the Google Display Network.
Social, is from the three Cape Town Luxury Villas social network sites: Facebook, Google Plus and Linked In of which, thus far the Linked In visitors have spent the most time browsing villas.
Lastly, in "Paid Search and Display Keywords," we take a look at the key-phrases clients are using in Google Adwords.
No1 is with 49 visits is “Cape Town villas,” followed by 20 visits from remarketing clients.
Then in order: (12) “Cape Town luxury villas,” (11) “Villas in Cape Town,” (9) “Camps Bay Villas,” (9) “Luxury villas Cape Town,” (9) “Villa Camps Bay,” (8) “Luxury villas Cape Town,” (6) “Villa in Camps Bay” & (5) “Cape Town villa.”
