Cape Town Luxury Villas.com is the prototype framework for Villa Secrets.com. A business initiative which improves the client experience in four key areas.
Villa Secrets is the first S-World Network, it will expand its Network in three areas: 1. Locally at corporate level, 2. Locally incorporating small niche companies and 3. Internationally.
1. Locally at corporate level.
Within Cape Town, a shortlist of eight network partners has been created. a collection of six leading brand estate agents, property management companies, architects and property developers will join www.CapeVillas.com and www.Cape-Town-Luxury-Villas.com to create www.CapeTown.VillaSecrets.com
Each partner will receive a new website, with a domain name suited to there niche, tailored to their corporate image, which connect via API's to their current websites database of stock. This new website will in turn integrate with Villa Secrets and the Villa Secrets API. In some cases, the current villa secrets framework and stock will also incorporate directly into companies existing websites. Cape Town Villa Secrets partners may choose to display their stock with other Network partners websites by mutual consent, all will display their stock on their new individually customized websites and the Villa Secrets website.
Most network partners will advertise their new website in top three position on Google Adwords, a task made economically feasible due to the Cape Town Luxury Villas and Villa Secrets framework, which was built from the ground up as an Google Adwords strategy. More on this
2. locally incorporating small niche companies
Most of the eight parent "CapeTown.VillaSecrets" networks will be named brands, but not all. Cape Town Luxury Villas is a new brand. New brands will create/work with a framework of sub networks of other small niche companies, independent contractors and start ups. Incorporating bespoke property management companies, small niche villa agencies, niche estate agencies, concierge companies, travel companies and independent contractors.
At first, sub networks may work through the www.Cape-Town-Luxury-Villas.com website, but over time, the best performing companies will warrant there own company franchise and website.
In addition to generating income, most new franchises will need to have acquired marketing mandates for over four properties, and in doing so pass on the highest discounts to Villa Secrets. Small niche companies exclusive properties which will become the homepage focus of there individual website, thus making each unique in its primary offering and strong and competent in reserve.
3. Villa Secrets expands Internationally.
Over time, Villa Secrets desires to expand to just about every location one would wish to hire a villa in, creating parent and sub networks in each. This process will take many years to complete, however creating relationships with 15 global partners could conceivably be complete, integrated and fully on line before the end of 2014 at which point www.VillaSecrets.com will rightfully be the new global player to watch.
Certainly by the end of the year Villa Secrets will be connected with global bookings systems, and will have good stock in most locations, however it is not Villa Secrets business model to sell to the public in areas where it has no representation and on the ground expertise, hence Villa Secrets will only rent prorates when it has a highly competent ground handler, which in all cases will include one of the leading or longest running local villa rental company in the location. Whoever ticks all the boxes...
Villa Secrets is the first of many networks that will be launched by the "S-World Network"
LuxuryVillas.pro will be very similar to Villa Secrets, concentrating on five and six start properties, differing only in its partners. One can rarely get two fierce competitors to sit in the same room, let alone join in a business network. Hence we create competing networks. All will share the marketing analysis and systems developed, but will be competitive against each other.
Villa Stars.com is a further competing network but will concentrate on four and five start villas,
VillaShop.net will targeting the 3 & 4 star sector and be more of an on line booking service, without the same level of representation, however clients are still protected by the various safeguards and systems that are as standard with any S-World Network member.
From the four competitive networks mentioned above, specialist global internet brands will be created and marketed, this time looking at specific niches, displaying the appropriate properties from any villa network.
S-Web focuses on building better websites and web applications for businesses and individuals, including on line administration systems, financial systems, CRM (client relationship management) systems, marketing, analytics and sales systems.
Villa Secrets and www.Cape-Town-Luxury-Villas.com are the prototype framework focusing on the niche keyword “Villas”. In the not too distant future S-Web will soon repeat the exercise for new keywords such as “Property,” “Real Estate,” “Hotels,” “Safaris,” "Holidays,"Travel" and so on.
This concept, was first considered under the name "Lux Guides" in 2004, but was only first developed as a product in 2010 with the creation on a safari website "Experience Africa" and a copy created for Sotheby's Realty Cape Town "African Concierge". However the 2010 website framework was created poorly and eventually discarded.
After which work began on creating the business plans and structures for S-World, which at over one million words is longer than Tolkien's "Lord of the Rings" if not a literary masterpiece, it contains many considerations that will be of value to the network.
S-World.biz: Feb. 2011 to March. 2012
Of particular relevance to S-Web and Villa Secrets is the prequel chapter written for Virgin (March 2011), the Google chapter (June 2011) and the chapter Facebook Travel (August 2011). These chapters described the creation of a global travel network and the advantages it offers, to businesses and travelers alike.
S-World is the the Parent Network / Corporation
S-World is the desire to add a virtual element to Villa Secrets and S-Web and create S-World VSN “Virtual Social Network” and S-World VBN “Virtual Business Network.”
The ability to render and display properties and locations in near perfect 3D environment, will assist both travel and real estate companies. In addition, when popularized S-World VSN (Virtual Social Network) will attract clients.
Via the S-World VSN
and VBN networks, property developments will be marketed
American Butterfly Apr 2012 to Jan 2013
An extremely details business plan, which seeks to create real estate developments called “Resort Networks.”
www.American Butterfly.org
American Butterfly and S-World are the answer to the question, “How do we expand a well thought out travel and real estate network, into other industries?”
The following links present more of the initial Cape Town Luxury Villas & Villa Secrets business plan, including the 50% percentage of turnover that was dedicated for the managing agency, 25% allocation to advertising, expenses associated with increasing income & mandate commission. And the 25% to Villa Secrets Ltd (profit and development).
In addition the desire to gain exclusive mandates is central to the future progress.
At this point with no trading history to create initial expansion estimates of Villa Secrets we project an income based mostly on the amount of mandates secured and the amount of websites/networks created.
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