Add your villa to our Exclusive Collection! Enjoy piece of mind, see rental revenue increase and see an equitable increase in the prestige and value of your home. Unlike other villa marketers we stay hands on, personalized and exclusive and will not market more than eight villas.
As one of the eight villas within our Exclusive Collection we will work exclusively with your property. Marketing it to the public via our websites and web presences and affiliate marketing through the wider networks accessible via property managers booking systems.
Below please read through the list of many advantages offered to exclusive collections members. The bullet points are followed by a detailed explanations for each point.
'Real Time Payments,' you receive payment within 5 working days of our receipt of the initial deposit and final balance.
Three-year profit projections created.
Villa Secrets Sales, specialists in the “love buy”
In addition to first page placement on Cape Town Luxury Villas.com, exclusive collection villas will also feature on the homepage of www.CapeVillas.com. Cape Villas.com is the sister, or may be better put, parent website to Cape Town Luxury Villas.com. When it comes to positional placement and priority renting both sites work as one.
Included together, being on the front page of Cape Town Luxury Villas and Cape Villas is package that can not be equalled by any other company. Indeed if you combined any other two companies, they would not compare.
*Note, once the first eight exclusive collection slots are taken, villa owners must choose to specialize on one of the two websites.
Cape Town Luxury Villas and Cape Villas are both members of the Villa Secrets Network.
Launching soon the website www.VillaSecrets.com will champion the villas from the exclusive collections from its members. All homepage positions on www.CapeTown.VillaSecrets.com will be prioritized by its members.
In time Villa Secrets will become very prestigious and powerful, a true champion of what a villas company should be and a hallmark for luxury.
The villa secrets Network has an economic business model which can afford a very progressive advertising strategy. One quarter of all revenue, is allocated to advertising or the support of systems that assist marketing.
As a result, Cape Town Luxury Villas will expand its on line advertising reach to fight for the number one positions for hundreds of extra keywords on Google, Bing, Yahoo, Facebook and LinkedIn, bringing Cape Town Luxury Villas to the front page for thousands of searches on different search engines and social media websites.
As we will only represent eight villas within our Exclusive Collection, we have time to really excel in marketing for each villa.
For your villa
we will create a stand alone websites, with a great name, this website will act as an on line portfolio for your property, including scans of magazine articles, video shots, guest photo's and stories. You can ask us to add anything you want, including copies of the architects plans and other useful info, scanned and uploaded for safe storage.
Your website will look fantastic and help to promote your villa for rent or sale and it becomes a valuable knowledge bank for yourselves and your guests.
To further promote your individual website and your web presence on Cape Town Luxury Villas we will create and update dedicated LinkedIn, Facebook and Google Plus Pages, to increase general prestige, Google and other search engine positions, word of moth and repeat business.
To guarantee maximum occupancy, we will affiliate market your villa through agent booking systems such as Razor/Booking Pal, in which we make contact with literally hundreds of companies who can book your villa.
In this case and in the case of travel and concierge companies who contact us directly we lower our commission to 10%.
You as the owner have the choice to keep your villa bespoke, where we only work directly with the public, however in terms of maximizing offers and so increasing occupancy and daily rates working dual agency requests is recommended. It terms of the dual commission to the introducing Agency, we would typically offer them 20%, increasing the total commission to 30%.
Please note that when we initially price your villa, in terms of what you will receive, we will add 30% to this figure to work out the "on line" price, expecting to offer a 10% discount to clients or a dual agency split
In conjunction with affiliate marketing to the travel industry, we will also create additional leads and exposure via a set of free to advertise and low commission based websites such as www.privateproperty.co.za and FlipKey by Trip Advisor.
In conjunction with affiliate marketing to travel industry and inclusion to free and commission based property marketing websites we will pay 50% of the advertising costs for any "pay for inclusion" websites you choose to be on, including websites like QuintessentiallyVillas, OwnersDirect and Cape Stay.
In conclusion, the amount of exposure created for your property generated from the points above will see your villa see between 500 to 1000 page views per month, as many views some of our competitors websites receive in there entirety.
Come, join our Exclusive Collection and let your villa be "the special one."
Photography is a passion at Cape Town Luxury Villas, our founder, Nick Ray Ball having a collage diploma and much experience in the subject. Its amazing how few people bother or know how to get the right photographs, but have no fear our photographers have the right experience.
In addition to an initial photo shoot of the house in the daylight and a t sunset, we have friendly deals with local fashion photographers, who in down days will photograph test shots, and model portfolios in the villas in exchange for re-photographing the villa and allowing us photos with the models to use as lifestyle shots.
Over time building to a large portfolio of hundreds of quality photographs painting the dream.
In 2008 Nick Ray Ball art directed and produced the Cape Villas coffee table book, of which 30,000 copies were distributed to Condé Nast Traveller subscribers. The book was so successful that one single booking paid for half the cost and in addition BULGARI jewelers, arguably the wolds most exclusive brand, certainly the most expensive called up our offices to say "Wow, we did not know you had such luxuries in Africa" asking to sponsor the next edition.
At the time it was decided that the next edition would cover more than Cape Town, and hence the Villa Secrets network is expanding internationality and will bring out its own quality magazine in 2015. Only Exclusive Collection villas will feature.
In addition for Jet Set Villas will be the Experience Africa oversized Art book with plinth and Film, due 2015-2016. For villas priced in excess of R60,000,000 inclusion within that book could well significant value to your home, at it is a sign of the very best Africa has to offer.
Experience has shown, that no matter how much money one applies to a property management division, a employee of a manager working for "the man" is no match for an experienced independent manager/business owner in charge of a small portfolio of properties.
For this reason, Villa Secrets will not manage a property, rather we will oversee the management.
The cost of property management varies dependant on the size of the property, from R7,000 a month upwards, or alternately, a lower monthly fee is charged in exchange for a commission on rentals.
Cape Town has an array of experienced property managers who we recommend and work with. If if you have and are satisfied with a property manager we will happily work with them.
The villa hotel concept, is simply to offer the services of a Luxury Hotel from your villa, a butler, chef, concierge, drinks and meals, masseur, fitness expert, whatever the client wants organized by the butler or chaperone.
At any time, on your laptop, tablet or cell phone, view all your bookings and get details of same, simply and easily.
Use the calender app, to instantly block out times you or you may wish fiends and family may wish to visit your villa. Or block of times for maintenance or spring cleaning. Your bookings will enter the system as "Owner Bookings."
Canceling an "Owner Booking" is a simple click of a button and your villas back in the calender available to book again.
We are developing a revolutionary pricing tool, where you enter just one price, and six different pricing states are created, which can be adjusted as a percentage. This tool follows the holidays and weekends and changes peak time prices accordingly, year on year.
At Cape Town Luxury Villas we offer "Total Transparency"
The financial suite, currently under development shows all payments, as and when they happen, fed into the system strait from the bank via spreadsheet, thus there is no margin for error.
You will see payments to yourself past and up coming, you will see the payments to us from clients and all payments that transpire from the payment, from affiliate partner commissions to property management payments.
Also available on line will be your villa report, showing a summary of bookings past, present and future, a financial statements and via our Google Analytics API, you can see how many people have visited your web pages and websites each month.
For your convenience each month a summarized monthly report of all activity will be emailed to your address.
At the beginning of the process we will create you detailed financial projections for the following three years.
If you are unhappy with anything we do, you may leave the exclusive collection
It is of course a sign of strength that we make this promise, as we are confident this scenario will arrive, but for your piece of mind, there will be no time limit to the mandate, rather it will be a rolling mandate that you can halt at any time.
Cancelation of mandate, does not include cancelation of bookings, just our exclusivity in making bookings
*Note in the case of sudden sales, typically the property will not be transferred for two to three months, which solves immediate problems, however if for instance a New Years booking has been made and we are before October, some compensation may be needed to re find a villa for guests, the compensation would assist in making such a switch an upgrade.
Soon Villa Secrets will sell properties though there network, it’s well known within the industry that the best way to sell luxury proprieties is to take the longer term, “wait for love buy” approach, and with Villa Secrets “For Sale” we specialize in such a sale.
In this case, the individualized website, magazine placements, portfolios of pictures from fashion shoots and placement within the Experience Africa Art book and Film all play to the crowd, bombarding guests and visitors with great looking imagery.
In addition, the villa hotel concept, can only increase the opportunities and through the Villa Secrets network when a buyer comes on the scene, the property can be mentioned as a “off the books, invitation only” opportunity.
In addition, for a more direct approach, Villa Secrets is actively looking for whom we consider the very best in high-end property sales and will be releasing more information in June 2014.
