On February 7th 2014 we launched of the Face-lift version of Cape Town Luxury Villas.com (see previous version)

As expected, due to improved customer integration, the website started to climb Google's (free) Organic search results, what we did not anticipate was the rate of gain, today (16th March 2014) we are on the front page of Google for 292 different search phrases, (see marketing report 3)

In conjunction with the Face-lift, the Camps Bay Adwords campaign was launched placing Cape Town Luxury Villas.com at position 1 for over 40 different search terms. (see marketing report 2)

By the time we had completed the Adwords campaign and had fully implemented the Face-lift, it was Tuesday the 11th February 2014, that's when we started the clock.

A month later we can see the break down of the booking requests, twenty in total, and whilst some generate more than others, all booking requests are actionable and worth while. In contrast, back in 2004 when we acquired www.capetownaccommodation.org we saw ten requests a day, but in six months not one single request was worth following. At the time www.capetownaccommodation.org cost $30,000 and was a big lesson learned about the difference between a booking request and an actionable booking request.

In contrast of the 20 booking requests CTLV has received thus far, all were actionable and worth while, the smallest of them bringing in more than our Adwords costs were for the entire 30 days. (Note, in general, on average CTLV will make about 16% commission from each booking.)

Of the 20 booking requests: 9 were from the UK, 3 were from Germany, 2 from Switzerland, 2 from the USA, 1 was from Sweden and two are unknown. To date, two enquiries have converted into bookings and 13 are still being processed.